Depending upon where you live, you may find that your Thanksgiving celebration is going to pale in comparison to previous ones. In California where our team is located, there are tons of restrictions on the number of people to convene, where to eat (inside vs. outside), and how to social distance among other things. Between that and all the other unique and challenging things going on in the world and specifically in the real estate market, it may be tough to do the “same old” stuff for your Thanksgiving marketing.
Here are 5 Thanksgiving Real Estate Marketing Ideas
- Gratitude Jars. Create gratitude jars and deliver them to friends, family and VIPs. Don’t forget to add instructions! Each day, a person should drop a note with one thing they are grateful for into the jar. People can be grateful for their family or their health or simply that they finally made the bed after days of leaving it unmade. Gratitude jars are great when you have a down day. Just read a few of the notes and get motivated again.
- Pumpkin Pie. One of our all-time favorite things to do is to deliver pumpkin pies to 5-10 VIP customers or clients. The best day to do this is the Wednesday before Thanksgiving. (If you hate pumpkin pie, consider apple pie or pecan pie.) And, if you are on a tight budget, consider getting the pies from the grocery store as opposed to the local bakery or pie shop.
- Personal Notes. Pick 10-20 of your favorite people (past clients, friends, business contacts) and send them a personal note wishing them a Happy Thanksgiving and expressing your thanks for all that they do for you.
- Email Newsletters. Use MailChimp or another email newsletter service to prepare well wishes to your entire email list. Don’t forget to include a personalized message. People like to hear what you are up to—especially during the pandemic.
- Social Posts. Canva has some amazing graphic design templates and you can make all sorts of beautiful and aesthetically pleasing holiday-related graphics to use in social posts, which you can schedule using MeetEdgar or HootSuite.
Even during the pandemic, there are still tons of volunteer opportunities at local food banks and places that serve Thanksgiving meals. If you are looking for something to do over Thanksgiving, consider volunteering your time. It’s a great way to make the best of a very different Thanksgiving season.
All of us at Pipeline Planner are grateful for you. Best wishes to you and yours for an excellent Thanksgiving.
