Does boosting your marketing this year on a shoestring budget seem like an impossible feat? Believe it or not, it can be done! Here are some marketing tools you can check out that costs $0. Note that some of the following are real estate marketing software options that are entry-level, so if you happen to love it and are willing to pay extra for the upgrade, you can do so.
- California Association of Realtors (CAR) – Marketing tools
You may be familiar with this already but California agents may want to check the site from time to time for new infographics, and other digital tools, like this gif below.
ListReports is a marketing suite perfect for agents and lenders. It includes open house tools and listing marketing tools like open house sign-in sheets for home buyers, property flyers, and more. Like in CAR, they also share monthly market and property updates that you can send to your sphere. Using this product is 100% free for agents.
Kleard has a complete suite of both open house and self-tour tools. For self tours, “Kleard Now” offers signs with instruction or iPad stands, as well as smart locks for the home. The basic Open House sign-in software is free. Kleard can serve as a simple sign-in sheet, or an all-in-one solution for agents and brokerages looking to get started with self tours.
- Realist – Prospecting Lists
Realist is an MLS add-on that includes access to property information for MLS subscribers. Not only is it a useful one-stop-shop for all public record data on a property, but it also allows users to export up to 5000 records per month for use as a mailing list. Subscribers can filter data by geography, demographics, and property characteristics.
- Hotjar – Website Heatmaps
Hotjar is a really cool website heatmap tool.
A website heatmap is all about seeing which parts of a particular webpage on your site visitors interact with.
More than just a heatmap, Hotjar can record the behavior of visitors – their entire time on your page. It is a full dose of Big Brother as you watch through the eyes of a buyer and seller as they scroll through your page, where they have the mouse, and where they click.
The free version allows access to up to three pages heat mapped and 2000 visitors. It is 100% worth looking at even if you don’t need the upgraded version.
- Ubersuggest – SEO Keyword Research
Ubersuggest is a keyword research tool that helps you figure out what keywords to target in Google when creating content like blog posts, neighborhood pages, and more.
While some tools like these become less useful for low volume, hyper-local SEO keywords that local businesses (like Realtors) generally target, keyword research is still a critical component of mapping out your SEO strategy.
Which of these are you most excited to try? If you’re looking for online freebies to step up your real estate game this year, check this. Best wishes to you all for health and fortitude during this unique and challenging time!